Ponce’s mom actually started La Tapatia out of a 16-foot food truck in 2013. She handed over the business to him a few years later as a way for him to pay for his schooling.
The food truck was near the bus stop by the library where they received a lot of foot traffic. The business eventually grew so much that they couldn’t cook all of the food out of the trailer.
They ended up adding a commissary kitchen where they were able to cook more food. However, they still weren’t even thinking about opening a storefront.
It wasn’t until they lost one of their food trucks when they decided to open their commissary kitchen as a storefront.
“It was the best decision I’ve ever made. We were scared, cause we’ve never been on the actual brick and mortar, been there every single day, been on a schedule and, and served every day. It was a big, big step for us,” said Ponce.
They outgrew that space after a few years, and started looking for something new. They wanted to stay in Roseville since it’s a good market for them.
When they first saw the space they are in now, they instantly fell in love with it. It had garage doors that open to a patio, greenery and a great location in Roseville.
“We talked about it and said, “There’s only one way to go, and that’s just to dive in, exactly what we did three years ago. Let’s just go for it and figure out,”” said Ponce.